PURPOSE FRAGRANCE CLUB takes your privacy seriously, with full transparency, and we collect and process personal data with the main aim of delivering value to you regularly through our smart fragrance products, technology and digital services and features attached to the product, all together defined as the Purpose Fragrance Club Experience . We also collect personal data in our website or in your web private area or section and in our mobile App and through the smart fragrances collection.
The Purpose Fragrance Club Experience is part of an ecosystem built by our smart fragrances, a consumer-facing mobile App / Webapp, and a digital platform designed to power all of it.
We process your personal data to enable us to interact with you or perform our services as effectively as possible. We value the most the trust you place in PURPOSE FRAGRANCE CLUB when sharing your personal information with us and we treat your personal data as a priority with the utmost care and in full compliance with privacy laws and international regulations.
The Governance of the personal data processed in the PURPOSE FRAGRANCE CLUB App for the brand’s digital interaction with our Club members is regulated under these current principles outlined below and also in the separate specific data privacy T&Cs of the APP agreed with our user members.
We only use your personal data for legitimate business reasons. We strive to be transparent with you about what personal information we collect, what we do with it and why. We strive to take steps designed to secure and protect your personal information and reduce the risk it will be misused.
PURPOSE FRAGRANCE CLUB privacy principles – your privacy rights
Effective Date: September 2022.
PRIVACY NOTICE – SCOPE OF POLICY
This Privacy Notice («Notice») describes how PURPOSE FRAGRANCE CLUB («PURPOSE FRAGRANCE CLUB ,» “PFC», “we,» «us», or “our”) collect, use, share and otherwise processes personal information in connection with our website(s), private user areas, web app or application, which link to or display this Policy (the “Platform”).
When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you and that you accept to share with us. It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you.
TYPES OF PERSONAL INFORMATION WE COLLECT
Contact Information. For example, we may collect your name, mailing address, telephone number, and email address. We may also collect your mobile phone number.
Product usage information collected automatically and effortlessly for your benefit with our smart fragrances. Product usage information includes the level of product in each fragrance-pod and any prediction we can derive from it through data analytics.
Payment Information. For example, we may collect your credit card number and billing address.
Shopping History. For example, we may collect personal information about the items you viewed, added to your cart, purchased, subscribed to, or returned.
Information You Post or send. We may collect personal information you post in a public space on our Platform, or in your PFC App or Web app.
Social Media Information. We may collect personal information you post on our social media pages, your social media profile information and personal information posted on your page.
Information You Submit. We may collect personal information when you send us a message through the “Contact Us” page or similar features on our web, app or platforms. We may also collect personal information when you enter a promotion or a challenge in the App or Website. This may include your smart fragrance product usage, photos, videos and other user-generated content that you submit.
Demographic Information. We may collect your birthdate, age, gender and zip code. We may also collect personal information relating to your fragrance ingredients preferences, hobbies, interests, personal moods and shopping behavior.
Device Information. We may collect the type of device you use to access our website, App or Platform. For example, we may also collect your device identifier, IP address or mobile operating system.
Location Information. We may collect precise location information from your device. This may include information about your exact location when you use our Platform or may include information that allows us to approximate your location. We may also collect this information in the background when our mobile applications are not in use.
Log and Analytics Data. If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us. If you use our PFC app, we may analyze how often you use the app, where you downloaded it, time you spend per section etc, all with the purpose of delivering you the most possible personalized services.
HOW WE COLLECT YOUR PERSONAL INFORMATION
We collect your personal information in the following ways:
Directly From You. For example, when you:
Sign up to receive our communications.
Register for an account.
Purchase or subscribe to smart fragrance products, samples, or services through our web, app or Platform.
Join our club and social rewards program.
Share fragrance creations with the community.
Participate in one of our challenges, NFT drops, promotional sweepstakes, contests, surveys, or focus groups, provide ratings or reviews or our FFC experience related services and features.
Submit a request to our Consumer attention team.
Interact with PURPOSE FRAGRANCE CLUB social media pages.
Apply for a job through our Platform or web or as directed by any job posts digital platform.
Automatically. For example, when you:
Install and use PURPOSE FRAGRANCE CLUB mobile app.
Use our Smart Fragrance products / collection as they do have sensors and communications to enable us delivering an enriched personalized experience to you.
Visit and navigate our Platform on any device.
Enable location-based features on our Platform.
Click on sponsored links or third-party partners’ advertisements.
We may also collect information about you on our different websites, apps, and devices when you use our Platform, using tracking technologies such as cookies, pixels, Flash objects, APIs, and mobile software development kits (SDKs) and we might in some cases use third-party services to collect this personal information when you use our Platform.
From Third Parties. We may receive personal information about you from other sources like, for example:
Our business partners, including online advertising networks, analytics vendors, and companies that co-sponsor our services or proposals.
Social media sites, including Facebook, Twitter, Tik-Tok, YouTube, Pinterest, Snapchat, and Instagram. The information we receive from these social media sites is dependent upon the social media site’s policies and your settings on that site.
Third-party sites, including those that allow you to integrate your third-party account with your PURPOSE FRAGRANCE CLUB account.
Family, friends and others who provide your personal information to us because they think you may be interested in our smart fragrance products, collections, and value services or they want to share a product or service with you.
Companies that provide personal information to supplement what we already know about you, including data aggregators. Certain third parties might link your name or email address to other information they have collected. That might include past purchases made offline or online. It might also include online usage information.
By Combining Personal Information. For example, we may:
Combine personal information that we collect offline with personal information we collect through our Platform, app or smart fragrances.
Combine personal information we collect about you from the different devices you use to access our Platform.
Combine personal information we get from third parties with personal information we already have about you.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information in the following ways:
First, to Provide Our Smart Fragrance Products, Collections and Services as a comprehensive experience for you. This could include fulfilling your requests for products or services. It could also include processing purchases, subscriptions or other transactions.
To Improve Our Products and Digital Services as part of the PFC experience. We may use your personal information to make our Platform, products, and services better. We use your personal information mainly to customize your experience with us: including providing recommendations for the best usage and application of the smart fragrances on your skin for superior performance and rewarding you for it; understanding your user patterns and lifestyle to better suggest how to use our smart fragrances collections; including managing and tracking your participation in the social rewards program to compute your benefits; including your sustainability-related behavior when you return the reusable fragrance pods to compute your green rewards in our program; including computing and tracking the pushes you donate to the causes selected by you in our charity/causes support programs.
To Understand Your Interests. For example, we may use your personal information to better understand what products interest you.
To Respond to Your Requests or Questions. This may include responding to your feedback or notifying you when required in the App, web app or through e-mail or equivalent measures.
To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Notice or our Platform terms and conditions.
To Determine Your Eligibility. We may use your personal information to verify your identity or determine your eligibility for some of our products, services and promotions. For example, this may include verifying your age, date of birth and state of residence and match it with our smart fragrance service delivery zones. If you apply for a job through our Platform, we may use the personal information you provide to evaluate your application.
For Marketing Purposes. We may provide you with information about new products, digital services and special offers. We might use your personal information to serve you ads about products and offers. We might tell you about new features or updates. These might be third-party partners offers or complementary products we think you might find interesting. We may also use your personal information to send you electronic communications, including through email or text message.
For Security Purposes. This could include protecting our company and consumers who use our smart fragrance products and digital services. It may also include protecting our Platform, community, app or ecosystem.
To Send Push Notifications. If you use our mobile apps, we may send you push notifications according to what you have chosen in the App when downloaded or accepted when registered as a PFC member. Otherwise as Permitted By Law or As We May Notify You.
HOW WE SHARE YOUR PERSONAL INFORMATION
We may share your personal information in the following ways:
Internally. We may share your personal information within the PFC company or Group of companies and brands.
On our Platform. For example, we may display personal information you post, Ratings & Reviews, or similar information. We may also display personal information you submit in connection with a promotion.
With Our Service Providers. We may share your personal information with third parties who perform services on our behalf. For example, this may include merchandise vendors and payment processors, or third parties helping with the security of our transactions or data like our cloud service provider. It may also include companies that send emails on our behalf or help us run our Platform, app or services. In the case of communications / telecommunications partners, they will never have access to your private information but only to the unique ID of your smart fragrances.
With Our Business Partners. For example, this may include a third party that co-sponsors a contest or promotion or an NFT drop or creation or provide technical solutions around those events.
We may also share personal information with data aggregators, advertisers, media buying agencies, advertising networks and advertising service providers only when that enables a better scoping of your interests and personalized services proposals.
For Business Transactions or Reorganizations. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, IPO, joint venture, or financing or sale of all or a portion of our company assets. We may disclose personal information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
To Comply With the Law or To Protect Ourselves or Third Parties or to respond to public bodies enquiries. We might share personal information when we are investigating potential fraud or abuse in the use of our smart fragrance products, services, app, platform. We may also share information if you are the winner of a sweepstakes or other contest with anyone who requests a winner’s list.
For Other Reasons We May Describe to You over time.
CHILDREN UNDER 13
Our Platform is intended for adults. We do not knowingly collect or solicit any information from anyone under the age of 13 though our Platform. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have collected personal information from a child under 13, please contact us at firstname.lastname@example.org or to email@example.com
CHOICES REGARDING YOUR PERSONAL INFORMATION
You can opt-out of receiving our marketing communications. Note that you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries. To opt-out of receiving our marketing communications, you can contact us as follows:
Send us an email directly at firstname.lastname@example.org or to email@example.com
For promotional emails or text messages, follow the instructions included with the marketing communication.
PFC Mobile Application and Location Based Services:
You may control our collection and use of location-based information through our mobile applications by adjusting the settings on your mobile device. If you withdraw permission for mobile applications to access precise location data, we may continue to approximate your location based on information like your IP address or equivalent methods.
You may completely opt out of all location-based information collection by us at any moment for our web site general navigation. For the use of our smart fragrances product services the location is a service delivery necessary data, so the opt-out will only be possible by opting out of the full service or subscription.
ONLINE ADVERTISING AND THIRD-PARTY TRACKING
Cookies & Other Tracking Technologies:
We use this information collected through standard tracking technologies to provide custom, personalized content and information, including targeted content and advertising, recognize you across multiple devices, monitor aggregate usage metrics such as total number of visitors, traffic, usage, and demographic patterns of our visitors, and otherwise enhance our Platform and your user experience.
Your browser may give you the ability to control cookies or other tracking technologies, or to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here because flash cookies cannot be controlled through your browser settings.
If you block cookies, certain features on our Platform may not work. Depending on your mobile device and operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies (such as flash cookies) and these browser settings that block cookies may have no effect on such techniques. In additon, options you select relating to cookies and other tracking technologies are browser and device specific. You must exercise these choices on each browser and device you use.
We engage in interest-based advertising to deliver online advertising that may be more relevant to your interests. We permit third party online advertising networks, social media companies, and other third party services to collect information about your use of our websites and Platform over time so that they may play or display ads on our Platform, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third party advertising partners to help identify you across devices or serve you ads on social media sites you may use. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research. You may also be able to limit certain interest-based mobile advertising through the settings on your mobile device by selecting «limit ad tracking» (iOS) or «opt out of interest-based ads» (Android).
When you are a member of our Club with an active subscription or smart-fragrances plan, any communication or personal services we deliver is and will be governed by the separate T&C that will be presented for you to expressly accept when you are about to formally request your first plan/subscription.
Google Analytics and Advertising:
We use Google Analytics to better understand how our users interact with our Platform. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/.
We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to our PFC web. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.
We respect all current legislation regarding the protection of personal data, the privacy of users, and the confidentiality and security of personal data, in accordance with what is established in legislation regarding the protection of data, in particular, Regulation 2016/679 of the European Union and the Council of 27 April 2016 (EU GDPR) and the United States equivalent privacy regulations applicable in some specific States (See below), adopting all the technical and organizational measures necessary to prevent the loss, misuse, alteration, unauthorized access, and theft of the personal data provided, taking into account the technological state, the nature of the personal data, and the risks to which it is exposed.
We respect your rights to determine how your personal information is used. These rights include:
Right to access personal data: You have the right to ask us for an overview of your personal data that we process by sending an e-mail to the following address firstname.lastname@example.org
Right to rectify personal data: if your personal data is not correct, you can ask us to rectify your personal data by sending an email to the mentioned email.
Any other Right awarded by the above indicated EU GDPR Directive to the data subjects as per its current text and as it might be transponded in the different countries we operate.
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain EU or US states where you can have specific privacy rights or specific opt-out rights.
This may be the case in:
- European Union individual state members.
- California state in the US.
- Nevada state in the US.
To submit any assistance request to understand how we comply in this respect, or to understand and exercise your rights please contact PFC at email@example.com or to firstname.lastname@example.org.
The Internet is not always 100% secure. Like all businesses, in PFC we cannot guarantee the security of the personal information you provide to us via the Platform. We have, however, taking certain steps designed to reduce the risk that the personal information you provide us will be subject to lose, misuse, unauthorized access, disclosure, alteration, or destruction. We also work with one of the top 3 cloud service providers that on a yearly basis invest billions in cyber-security for the services hosted in such platform. We encourage you nonetheless to use caution when using the Internet. A user id and a password are needed to access certain areas of the Platform or the App /Webapp. It is your responsibility to protect your username and password.
STORAGE OF INFORMATION
Personal Information we maintain may be stored in Europe and/or outside of the United States. If you reside in the US, you understand and agree that we may transfer your personal information to the United States or from the United States to European Union-located servers.
LINKS TO THIRD-PARTY SERVICES
Only in certain specific cases our Platform may contain links to other third-party sites, plug-ins, applications or other online services. If you click on a link to a third-party site or other online service, you will be taken to a site or other online service we do not necessarily control and that is not governed by this Notice. We are not responsible for the privacy practices used by third-party sites and other online services. We suggest that you read the privacy policies of those sites and other online services carefully.
HOW TO CONTACT US
If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your personal information, please feel free to contact us at email@example.com or to firstname.lastname@example.org and we shall do our best to return an answer as soon as we can manage.
CHANGES IN POLICY
From time to time, we may change our Notice or policy behind. We will notify you of any material changes to our Notice as required by law to ask for an updated acceptance. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.